OCTOBER BRH SALES SO FAR
As of this update, October
2017 sales to date have already surpassed sales
for the same time in the month in 2016 by 69%
and 2015, the low point in sales for the past 12
years, up 65%. Also, total sales for the month
so far have surpassed the sales for all of
October 2015 and very close to doing the same
for 2016 as well with half a month still to go.
Internet sales, which is 98% of our business,
remains strong as well as in retail store sales.
We are continually seeing new customers both on
line and in store. So, please be patient when
ordering. Our intent is to get your order
shipped to you in 2 to 3 business days, but
sometimes, like yesterday, we just ran out of
time. About 5 orders did not leave the shipping
department yesterday simply because they could
not be completed before the USPS final shipping
department pickup and the local post office
closed for the day. So, our apologies, but there
is only so much time in the day!
Over the last 90 days we have
seen an 18% increase in new customers and 156%
increase in returning customers. However, gross
receipts are down 6% which means more customers
are spending less.
This is a product availability issue not a Blue
Ridge Hobbies issue as we have discussed many
times in the past. Our database of products is
about 132,000 items of which about 90,000 are
either a back order or advance reservation. Of
the remaining 43,000 items available for sale
each day about 15,000 are Marklin (442-) parts.
So this leaves on about 28,000 items we can
offer to sell you each day.
So, again, the trend is up!
FILL RATES ON YOUR ORDER
We do our best to completely fill your orders at
the 100% level but this is not always possible.
The trend in the hobby, as well as with most
retailers both with brick and mortar stores and
on line businesses, is "just in time"
warehousing. This means that regular core items
like track and scenery in our hobby are stocked
and always available about 90% of the time. But
other items are not stocked this way any longer
thus reducing the products available for
immediate sale. Also, they are not holding as
much inventory on many of the products we offer.
Thus, some of you are seeing shortages in your
order. So when you order 7 of something, you may
only get 5 for example. If you do not request a
back order in the COMMENT BOX when ordering by
saying "Back Orders OK" for example and "SHIP
SEPARATE" or "SHIP AS ONE ORDER WHEN PRODUCT
ARRIVES", the shorted item(s) are cancelled.
In some cases, like detail
parts, we have been going directly to the
manufacturers to get these items for you.
Unfortunately, the prices are a bit higher than
our normal low discount price do to our higher
volume discounts we get from the wholesaler(s),
plus going directly usually means there are
shipping cost from the manufacturer to us thus
raising the price. But, the cost will still be
less then if you went directly to the
manufacturer yourself. We will do this on a case
by case basis a let you know if we can get the
product direct from the manufacturer and what
the adjusted price will before we complete the
procurement of the product at the higher price.
So this most likely will delay your order
shipping to you.
So, please be patient and have a back up plan!
If we short your order and you haven't noted the
COMMENT BOX, just reorder the item on a new
order and let us know with a note in the COMMENT
BOX as what you want us to do!
THE RETAIL STORE
The restock of the retail
store is almost complete. Lots of new
locomotives, rolling stock, structures, scenery
items and more have been added. We can not fit
anymore in the store without causing issues with
the fire marshal! If it is not in the store,
than we will we order it for you and have it in
2 to 3 business days!
If we can fill your online
order from store stock we will! This means same
day shipping (during our normal business hours)
RETAIL STORE ANNIVERSARY
If you are in the area, don't
for our Annual Anniversary Sale. This year is
our 10th year with the retail store and now
twelve and a half years on line!
You can save an additional 10%
off new in stock
items while supplies last!
Sale starts this Friday at 9am!